There was a time when Hyundai was the butt of every car joke ever.

“Hey, does that Elantra have a heated rear window? To keep your hands warm while you push it?”

Uhh, yeah it’s Canada. Every car does, dick.

Now the tide has turned, and even ze Germans are taking note. I first caught on when AM640’s punk rock car salesman, Greg Carrasco, opened a Hyundai dealership and started driving a Genesis. I googled it, and I’ll be the first one to say I was surprised. This is not the Hyundai I remember.

They’ve finally stopped putting the bus and train schedules on the first page of the user manual over at Hyundai, and kudos to them. All the countries the west goes to war with are getting the automotive industry down pat. Up next: Vietnam.

The aggressive styling of the looks like a cross between a SLK Mercedes and an Audi A5. Long body, big nose – the Adrian Brody of cars.

It’s pure elegance inside and out. Not that try hard elegance we see with the likes of the Cadillac ATS, it’s purpose driven.

Hyundai calls this move “Modern Premium”, as put forth by vice-chairman Yang Woong-Chul “We want to redefine prestige and offer a new level of luxury that everyone can access easily… We aim to deliver quality and emotional appeal”

The 3.8 litre V6 engine clocks in at 0-60MPH in 4.8 seconds, taking full advantage of all 311HP. Not bad.

An ambitious and seemingly successful move by Hyundai. The 2017 Genesis starts at $46,300 CAD.


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